What we believe

Our Belief

We believe developers can be far more productive when given the freedom to lead in the process of crafting solutions. It is less about what they do and more about what they choose not to do when creating a great software solution.Everything we do is oriented towards stimulating creativity and unleashing the extraordinary developer within. Our approach is crafted to produce maximum value by providing the right conditions for innovative ideas to surface – stepping out of the way to allow developers to create outstanding results.

Value Based

We take pride in designing, developing, and deploying great software. But our mission inspires us to be something more than just another software services company. We are at our best when we understand why – understanding the true value of what we are creating.

Open Ideas

We believe in the power of “crowd-sourcing” – be it open source software, open data, or ideas. We are drawn towards ways of working and engaging that are generative, supporting emergent behaviour and ideas.

Small & Often

We believe software’s “natural state” is live, in front of real users, used for the purpose it is intended. The earlier we can deliver working software the sooner we are creating value. Not only do we believe in delivering as soon as possible, we believe in delivering more frequently. We believe in building value incrementally, as we adapt and change based on user feedback.

Build the Right Thing

While “building the thing right” is important, we believe attention should be given to “building the right thing“. Building the wrong thing – not getting user feedback early and often – is the true failure. This means being quick to market – delivering in small increments in order to trial ideas early with real users. It also means seeking and acting on their feedback.

What Drives Us

We love the way continuous advances in the technology of software allow us to bring newer and better ways to solving problems for our clients, their users, and our community.

These advances in technology require us to constantly question the status quo – ask if there is a better way to get things done. We see the need for constant evolution in the relentless pursuit of excellence.

And that’s why we founded Propellerhead.

How we work

Our expertise is based on the way we develop software to bring ideas to market. We focus on practices that unlock a pipeline of ideas, in a way that allows those ideas to be delivered incrementally and to be validated by real users.

We couple rapid development practises with a mindset of doing just enough to bring an idea to market.

By avoiding over-investment it is easier to adopt a learn-fast model for delivering software.

Of the many things we have learned along the way, we know there is no magic bullet. Delivering the right software early and often requires a focus on people, processes, and technologies used.

Civic Initiatives

For us, hackathons are one of the tools a software developer has in the quest for innovation. Exciting new ideas are showcased in a rapid, low-cost manner – our favourite way to create software. We've supported hackathons including HackAKL, a transport-themed hackathon which we partnered with Auckland Transport to run.

Propellerhead also actively supports other STEM and IT related initiatives, including Shadow Tech Day and Shadow IT (events allowing female high-school students to 'shadow' a female IT professional for a day in the workplace), MIT Code Camp (a boot camp teaching high-school students coding and computer game development), and JHack (an event bringing together over 100 students from over 20 high schools to complete in a series of programming challenges).

We also donated 54 computers and monitors to the charity OMGTech!, to help with their mission of teaching young New Zealanders how to utilise technology.

Our Work

We have delivered a broad range of solutions from identity management, to sophisticated web platforms, to high volume IoT integration solutions. We are chosen primarily on the basis of our abilities as a creative problem solver.