What We Believe

Our Belief

We believe developers can be far more productive when given the freedom to lead in the process of crafting solutions. It is less about what they do and more about what they choose not to do when creating a great software solution.
Everything we do is oriented towards stimulating creativity and unleashing the extra-ordinary developer within.  Our approach is crafted to produce maximum value by providing the right conditions for innovative ideas to surface – stepping out of the way to allow developers to create outstanding results.

Value Based

We take pride in designing, developing, and deploying great software. But our mission inspires us to be something more than just another software services company. We are at our best when we understand why – understanding the true value of what we are creating.

Open Ideas

We believe in the power of “crowd-sourcing” – be it open source software, open data, or ideas. We are drawn towards ways of working and engaging that are generative, supporting emergent behaviour and ideas.

Small & Often

We believe software’s “natural state” is live, in front of real users, used for the purpose it is intended. The earlier we can deliver working software the sooner we are creating value. Not only do we believe in delivering as soon as possible, we believe in delivering more frequently. We believe in building value incrementally, as we adapt and change based on user feedback.

Build the Right Thing

While “building the thing right” is important, we believe attention should be given to “building the right thing“. Building the wrong thing – not getting user feedback early and often – is the true failure. This means being quick to market – delivering in small increments in order to trial ideas early with real users. It also means seeking and acting on their feedback.